TARA CRUZ -With a career rooted in luxury hospitality, wellness, and transformative guest experiences, Tara brings a rare perspective shaped by global destinations, diverse cultures, and a deep understanding of what makes people feel connected.

Raised in New York, Tara’s passion for wellness began through exploration of the rituals, traditions, and healing philosophies that influence how we live, restore, and thrive. Her work has led to collaborations with some of the world’s most respected hospitality brands, including Four Seasons Hotels & Resorts, Relais & Châteaux, Auberge Resorts Collection, and BD Hotels.

Her educational foundation in Hospitality, combined with advanced spa therapy and extensive operational expertise, has helped shape award-winning wellness concepts, Forbes Five-Star recognized programming, and elevated service cultures.

Through Forma Hospitality, Tara partners with visionary experts, owners and brands to create meaningful destinations where design, wellness, and service come together-shaping spaces and teams that inspire connection, evoke emotion, and leave a lasting impression.